Sure, this lunchbag looks cute, but how much can it hold?
An entire box of cheese-somethings (what the hell is that word? Can anybody read it?) AND a can of tea?
What more would I possibly need for lunch?! Aside from Cheez-its and bottled water, of course.
the sloppy copy 
I think it’s “waiffers,” as in, some fancified way of spelling “wafers” that I’ve never seen before. Like “shoppe” instead of “shop,” maybe? I dunno, it’s Wal-Mart, let’s not try to put lipstick on a pig here, people.
Ok, that’s what I *thought* it might be. “But surely my eyes deceive me, because that makes no freaking sense,” I reasoned. Also: what the hell ARE cheese waiffers/wafers, anyway? The name makes me think of those vanilla-chocolate-strawberry cookies (that come in the pack together? Do you know what I’m talking about?), only cheese flavored. Barf.
A closer look… http://cdn-ak.f.st-hatena.com/images/fotolife/h/hazan-dou/20090618/20090618213505.jpg
Oh, “crisp biscuit?” “Delicately laced with cheese,” you say? Oh then Buffy, I simply MUST try a nibble of one of these delectable little yummies. Do have one, darling, won’t you? I SAY! Simply SCRUMPTIOUS! Oh, Colin, dear chap, did you see who’s guest conducting at the symphony this weekend? Gracious, where do they FIND these people? I was horrified; it’s the absolute WORST. I mean, my God, he went to a STATE SCHOOL, didn’t you know?